The Ultimate
Facebook Ads Workshop
Master Facebook Advertising with Live, Hands-On Training – Get Real Results, Not Just Theory!
Real Ads. Real Learning. Just ₹599!
About the Workshop
Unlock the secrets of high-converting Facebook Ad campaigns in just one session!
This practical workshop is designed to help entrepreneurs, freelancers, students, and marketers learn how to create, manage, and scale Facebook Ads that generate quality leads and real revenue.
Learn directly from industry experts with 11+ years of experience who have managed ads for brands like Godrej, ITC, Vodafone & more.
Who is this for?
- Small Business Owners looking to grow online
- Marketing Professionals wanting to upskill
- Students and Freshers exploring digital marketing careers
- Freelancers & Side Hustlers aiming to generate leads
- Coaches, Trainers, and Consultants promoting their services
- E-commerce Store Owners who want more traffic and sales
Why Choose
DIGITAL SAMUROI ACADEMY?
Beginner-Friendly, Business-Focused
No prior experience? No problem! This workshop is designed for students, freelancers, and business owners alike.
Hands-On Learning,
No Fluff
This is not theory! You’ll run real-time campaigns, set budgets, and understand every feature inside Meta Ads Manager.
4 Hours
=
Pure Value
In just 4 power-packed hours, you'll master targeting, copywriting, budgeting, and optimization hacks that actually work.
Taught
by
IIM Alumnus
Learn directly from Soumya Dutta with 11+ years of experience running high-converting ad campaigns for brands like ITC, PC Chandra, etc.
Q&A
and
Certification
Get all your doubts cleared in a live Q&A session and receive a certification of participation.
Workshop Curriculum & Details
Why Facebook Ads & Its Benefits
- Why Facebook remains one of the most powerful ad platforms.
- The wide global reach and how to tap into it.
- How precise targeting helps you reach the right audience.
- The cost-effectiveness and ROI potential of Facebook Ads.
- Different goals Facebook Ads can achieve: leads, awareness, traffic, and conversions.
- How Facebook’s data and insights help you optimize campaigns.
- How to use Facebook Ads for both local and international audiences.
Types of Ads & Ad Placement
- The 4 major ad types: Image, Video, Carousel, and Collection ads—and when to use them.
- Understanding all Facebook ad placements (Feeds, Stories, Reels, etc.).
- Where your ads can show on Instagram, Messenger, and Audience Network.
- How placements affect ad performance and cost.
- Best practices for selecting placements based on your goals.
Ways to Advertise
- The difference between “Boost Post” and “Ads Manager” promotions.
- When to use simple post boosting for fast results.
- How to use Ads Manager for full control and advanced targeting.
- Pros and cons of each method with real-world examples.
Facebook Ads Ecosystem
- The core components of the Facebook Ads Ecosystem: Facebook Profile, Business Page, Ads Manager, and Business Manager.
- The difference between a personal profile and a business page, and their individual roles in advertising.
- What Ads Manager is, why it is crucial for running and managing Facebook ad campaigns, and how it provides access to all essential campaign tools.
- What Business Manager is, how it differs from Ads Manager, and its role in managing multiple assets (pages, ad accounts, and users) securely.
- Why every business should have its own Ads Manager and avoid using shared or third-party ad accounts.
- A live demonstration of how to set up your own Ads Manager and Business Manager from scratch.
Components of Facebook Ads Manager & Architecture
- The detailed structure of Facebook Ads Manager and its three core components: Campaigns, Ad Sets, and Ads.
- How to set the right advertising objective at the campaign level based on your business goals.
- How to define your target audience, budget, schedule, and placement strategy within the Ad Set level.
- How to design compelling creatives, write engaging copy, and select the appropriate call-to-action at the Ad level.
- Real-life examples of how businesses in different industries (services, e-commerce, local stores) can effectively structure their campaigns.
- Best practices to maintain a clean, scalable campaign setup for testing, optimization, and long-term growth.
Live Facebook Ad Setup
- Hands-on experience: how to set up your first Facebook Ad from scratch.
- Choosing your objective, setting your budget, and targeting the right audience.
- How to create eye-catching creatives and write compelling ad copy.
- Step-by-step setup inside Meta Ads Manager.
- Tips to launch your first ad campaign confidently.
Facebook Ads Metrics
- Understanding key performance metrics like CTR, CPC, Reach, Impressions, and ROAS, etc.
- How to calculate and interpret each metric.
- Which metrics to focus on for different campaign goals.
- Identifying poor-performing ads using data.
- Making data-driven decisions to scale winning ads.
Funnel Strategy
- The 3-stage Facebook Ads Funnel: TOFU, MOFU, BOFU.
- How to guide your audience from awareness to purchase.
- Ad types, targeting, and content strategy for each stage.
- How to retarget audiences and move them down the funnel.
- Examples of full funnel strategies for real businesses.
Facebook Pixel
- What the Facebook Pixel is and why it’s essential.
- How to install Pixel on your website.
- The events Pixel can track (e.g., ViewContent, AddToCart, Purchase).
- How Pixel helps with retargeting and lookalike audiences.
Pro Tips
- Expert techniques to reduce cost and improve ad performance.
- How to craft strong CTAs and high-converting creatives.
- Budget strategies and ad split testing tips.
- Leveraging video ads and limited-time offers.
- Tools like Facebook Ads Library and Analytics for better insights.
Q&A Session
- Get personalized answers to your ad-related questions.
- Clarify any doubts about campaign setup, targeting, or metrics.
- Discuss real-life ad scenarios and solutions.
- Walk away with practical insights you can apply immediately.
Certification
- Participation Certificate is provided to all attendees after the completion of the session.
The Ultimate
Facebook Ads Workshop
- Duration: 1 Day
- Class Time: 3.5 - 4 Hours
- Mode: Offline (In Cassroom)
-
Session Fee: ₹599/-
(₹999/-)
- Certification of Participation
- Batch Size: Small Groups for Personal Attention
Ready to Run Profitable Ads?
Get Started with Just ₹599!
Limited Seats | Certification Included | Hands-On Training
About the Founder
Meet Soumya Dutta – Your Mentor
Soumya Dutta is a seasoned digital marketing expert, IIM Lucknow alumnus, and the powerhouse behind Digital SAMUROI—a leading digital marketing agency with over 11 years of proven success.
As the founder of Digital SAMUROI Academy, a premier Digital Marketing Institute in Kolkata, he is on a mission to empower the next generation of digital marketers, entrepreneurs, and small business owners. Through his academy, Soumya blends real-world strategies, hands-on training, and expert mentorship to help learners build income-generating skills and land their dream roles with our guaranteed placement courses.
Over the past decade, Soumya has worked with some of India’s biggest brands including Godrej, ITC, Vodafone, and PC Chandra Jewellers, managing over 200 client projects across industries.
Not just a marketer—but a mentor—Soumya has personally trained and transformed the journeys of 200+ students and 100+ business owners, helping them achieve digital growth, brand visibility, and scalable revenue.
If you’re looking to learn digital marketing from someone who truly walks the talk, Soumya Dutta is the guide you’ve been waiting for.
Real People. Real Learning.
A glimpse into our offline digital marketing classes in Kolkata—where hands-on learning meets mentorship.
Frequently Asked Questions
Q. Is this workshop beginner-friendly?
Yes! Even if you’ve never run an ad before, we’ll start from scratch and guide you step-by-step.
Q. Will I get a certificate?
Absolutely! You will receive a workshop completion certificate from DIGITAL SAMUROI ACADEMY.
Q. Will this be recorded?
The live session is not recorded. We will not provide any recording of the class.
Q. Do I need to have a Facebook page or ad account ready?
Not mandatory. We’ll help you understand how to set them up during the session.
Q. What is the workshop fee?
The workshop fee starts at just ₹699/-, offering maximum value with hands-on training and live ad setup.
Q. What if I can't attend the workshop? Do you offer a refund?
We do not offer refunds. However, if you notify us at least 12 hours before the workshop, we will happily reschedule you for the next available batch at no extra cost.
