AdLaunch
Cohort for Entrepreneurs
(ACE)
Learn. Create. Launch. Grow.
About the Course
AdLaunch Cohort for Entrepreneurs (ACE) is a 4-month practical program crafted for entrepreneurs, freelancers, and small business owners who want to take control of their marketing and sales using Facebook, Instagram, and Google Ads.
You’ll learn how to plan, design, and launch high-performing ad campaigns, without depending on agencies or guesswork. From understanding audiences and ad creatives to tracking performance and optimizing results, this course helps you generate real leads and grow your business digitally.
Who is this for?
- Small Business Owners
- Coaches, Trainers & Consultants
- Local Entrepreneurs
- Freelancers & Solopreneurs
- Anyone who wants to learn how ads work and grow their brand online.
Why Choose
DIGITAL SAMUROI ACADEMY?
Real tools.
Real strategies.
Real results.
Learn with industry-proven tools and actionable strategies that deliver measurable outcomes.
No Jargon.
Only Practical
Skills.
We skip the fluff—just real, hands-on learning you can apply from day one.
Offline in
Classroom
Training.
Experience face-to-face learning with personalized mentorship and peer interaction.
Taught
by
IIM Alumnus.
Gain insights from an IIM graduate with real-world marketing expertise.
Join the
Tribe after
Certification.
Join a thriving community of growth-minded learners and entrepreneurs.
Course Curriculum & Details
Introduction to Digital Marketing & Market Research
- What is Digital Marketing?
- Difference between Traditional & Digital Marketing
- Importance of Digital Marketing
- Digital Marketing Channels
- Buyer Persona & Target Audience
- Market Research Tools & Survey
- Digging Valuable Feedback without Surveys
Content Marketing
- What is Content Marketing & Why It Matters
- The AIDA & PASE Frameworks for Persuasive Copywriting
- Colour & Typography Psychology for Branding
- Using Canva to Create Social Media & Ad Creatives
- Designing Engaging Visuals, Reels & Promotional Posts
- Writing Captions, Hooks & Ad Copies using AI Tools
- Creating a 30-Day Content Calendar
Social Media Marketing (SMM)
- Importance of Social Media for Businesses
- Setting Up & Optimizing Business Accounts
- Understanding Business Page Structure & Features
- Creating & Scheduling Posts via Meta Business Suite
- YouTube Channel Setup & Basic Optimization
- Building a Consistent Brand Identity Across Platforms
- Creating Engaging Reels, Shorts & Video Content
- Understanding Page Insights, Engagement & Reach Metrics
- Platforms Covered: Instagram | Facebook | YouTube
Performance Marketing (Meta & Google Ads)
- Understanding Meta Ads Ecosystem
- Campaign Objectives (Awareness, Traffic, Leads, Sales)
- Campaign Structure: Campaign → Ad Set → Ad
- Audience Targeting (Interest, Demographics, Custom & Lookalike)
- Ad Creative, Copy, and CTA Best Practices
- Budgeting, Bidding & Ad Placement
- Running WhatsApp Lead Ads & Form Ads
- Monitoring & Optimizing Ad Performance
- Understanding Google Ads Interface & Campaign Types
- Search, Display & YouTube Ads Overview
- Keyword Research & Match Types
- Writing Effective Ad Copy & Headlines
- Ad Extensions & Bidding Strategies
- Budget Allocation & ROI Optimization
- Reading Campaign Data & Performance Reports
Ad Tracking & Conversion Basics (Non-Technical Overview)
- What is Conversion Tracking & Why It Matters
- Understanding Meta Pixel & Google Tag (Concept Only)
- Key Metrics: Impressions, Reach, CTR, CPC, CPM, etc.
- How to Read Reports in Meta Ads Manager & Google Ads Dashboard
- Making Data-Driven Campaign Decisions
The Ad Sprint Challenge (Optional)
- Plan and run a small-budget live ad campaign on Meta or Google.
- Mentored setup with real-time guidance.
- Track and analyze campaign results.
- Group discussion and review of performance metrics.
Certification & Induction to Our Community
- Receive your Digital SAMUROI ACE Certification upon successful completion
- Get added to our exclusive WhatsApp/Telegram community
- Connect with like-minded entrepreneurs, freelancers, and marketers
AdLaunch Cohort
for Entrepreneurs
(ACE)
- Duration: 4 Months (1 Day/Week)
- Class Time: 2.5 - 3 Hours Per Session
- Mode: Offline (In Cassroom)
- Certification on Completion
- Batch Size: Small Groups for Personal Attention
- Post-Course Support
Student Testimonials
The lessons were practical, easy to follow, and incredibly relevant. I now understand how AI-powered digital marketing and Meta Ads can actually drive real results. This course has helped me make smarter marketing decisions and guide my team more confidently."
Ready to Grow Your Business Digitally?
ACE Your Brand. ACE Your Growth.
Stop Boosting Posts. Start Running Real Ads.
About the Founder
Meet Soumya Dutta – Your Mentor
Soumya Dutta is a seasoned digital marketing expert, IIM Lucknow alumnus, and the powerhouse behind Digital SAMUROI—a leading digital marketing agency with over 11 years of proven success.
As the founder of Digital SAMUROI Academy, a premier Digital Marketing Institute in Kolkata, he is on a mission to empower the next generation of digital marketers, entrepreneurs, and small business owners. Through his academy, Soumya blends real-world strategies, hands-on training, and expert mentorship to help learners build income-generating skills and land their dream roles with our guaranteed placement courses.
Over the past decade, Soumya has worked with some of India’s biggest brands including Godrej, ITC, Vodafone, and PC Chandra Jewellers, managing over 200 client projects across industries.
Not just a marketer—but a mentor—Soumya has personally trained and transformed the journeys of 200+ students and 100+ business owners, helping them achieve digital growth, brand visibility, and scalable revenue.
If you’re looking to learn digital marketing from someone who truly walks the talk, Soumya Dutta is the guide you’ve been waiting for.
Real People. Real Learning.
A glimpse into our offline digital marketing classes in Kolkata—where hands-on learning meets mentorship.
Frequently Asked Questions
Q. What is the duration of the AdLaunch Cohort?
The AdLaunch Cohort for Entrepreneurs (ACE) is a 4-month, hands-on program designed to help you learn and apply advertising strategies step by step.
Q. Who should join this course?
This course is designed for business owners, freelancers, students, and coaches who want to practically learn how to create, run, and optimize online ad campaigns for real results.
Q. Do I need any technical background to join?
Not at all! You’ll learn everything from scratch — including Facebook Ads, Instagram Ads, Google Ads, and Canva for creatives. The sessions are beginner-friendly and completely practical.
Q. What will I learn in this program?
You’ll learn how to identify your target audience, write ad copies, design creatives, set up ads on Meta (Facebook & Instagram) and Google, and measure campaign performance effectively.
Q. Will I get a certificate after completion?
Yes ✅ — you’ll receive a Certificate of Completion from Digital SAMUROI Academy after successfully finishing the course.
Q. Will I actually run ads during the course?
Yes! Students are encouraged to create and run real ad campaigns with a small budget. This helps you gain practical, real-world experience and confidence in handling client or business campaigns.
