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Professional Certification
in Digital Marketing
(PCDM)

Learn from the ground up. Get job-ready with practical skills, live projects, internship, and a capstone. 100% Job Guarantee on Successful Completion.

Check Course Curriculum & Details

About the Course

The Professional Certification in Digital Marketing (PCDM) is a flagship 9-month offline course by Digital SAMUROI Academy, designed for serious career aspirants who want to master digital marketing and secure a high-paying job in the industry.

With 6 months of intensive classroom training and 3 months of real-world internship + capstone project, this course offers 100% practical learning, tool-based training, and guaranteed job placement support

Who is this for?

  • Freshers & Final-Year Students
  • Job Seekers & Career Switchers
  • Freelancers & Social Media Managers
  • Entrepreneurs & Business Owners
Apply Now!

Why Choose
DIGITAL SAMUROI ACADEMY?

100% Job Guarantee* After Course Completion

Secure your future with assured placement support upon meeting course passing criteria.

Hands-On Internship with Live Client Projects

Gain real-world experience by working on actual campaigns during your internship.

Tools-Based Learning with 50+ Industry Tools

Master the most in-demand digital tools used by top agencies and brands.

Taught
by
IIM Alumnus

Learn directly from industry expert Soumya Dutta, an IIM Lucknow alumnus with 11+ years of experience.

Community Support & Peer Learning

Grow with THE SAMUROI ARMY – your tribe of future digital leaders.

Course Curriculum & Details

  • What is Digital Marketing?
  • Digital Marketing Landscape
  • Digital Marketing v/s Traditional Marketing
  • Evolution of Digital Marketing
  • Importance of Digital Marketing in Modern business
  • 4P’s of Marketing
  • Digital Marketing Channels
  • Behavioural Marketing
  • 5P’s of Strategy
  • Digital Marketing Strategies & Tactics
  • Introduction
  • Buyer Persona & Target Audience
  • How to find Hungry-to-Buy Audience
  • Market Research & Survey
  • Analyse Survey Data
  • Valuable Feedback without Survey
  • Market Research Tools
  • Introduction
  • Types of Content Marketing
  • Strategy & Planning
  • Blogging
  • Videos, Shorts, Meme, etc.
  • Copywriting
  • AIDA & PASE Framework
  • Designing Content using CANVA
  • Copywriting with AI and other tools
  • CTA
  • Impact of Headlines & Catchy Creative
  • What is Website?
  • Domain, Hosting & Landing Page
  • Website Design & UX
  • Content Management System (CMS)
  • Understanding HTML, WordPress, Wix, etc.
  • WhoIS information, Domain Email & SSL
  • Website Development using WordPress from scratch
  • Why market on email?
  • Understanding Tools like Mailchimp, ConvertKit, Brevo, etc.
  • Mailchimp Setup from scratch
  • Creating Live Email Campaign
  • Importance of Headline
  • Tracking & Analytics
  •  
  • Introduction
  • Keywords
  • SEO Metrics
  • On-Page SEO
  • Off-Page SEO
  • SEO Optimized Website
  • Google Search Console
  • Improving website speed & performance
  • Mobile Friendly Test
  • Keyword Research: Steps & Strategy
  • Brainstorming 1000’s of keywords in minutes
  • Narrow down keyword
  • Choosing Target keyword
  • Tags & Meta Description
  • How to get in Google Image search results
  • Copy optimization – tags, links, etc.
  • Backlinks
  • Poster Boy Formula – Build Traffic, Backlinks & Valuable Relationships
  • Local SEO – Google Business
  • Using tools like SEMRush, Ahrefs, Google Trends, Yoast SEO, Ubersuggest, SpyFu etc.
  • Introduction
  • Facebook Marketing
  • Instagram Marketing
  • Twitter Marketing
  • Youtube Marketing
  • Quora Marketing
  • LinkedIn Marketing
  • Pinterest Marketing
  • Discussion on other channels – SnapChat, Threads, TikTok, etc.
  • Developing Social Media Strategy
  • SMM Analytics & Insights
  • Learning Tools to manage SMM – Metricool, Hootsuite, Publer, etc.
  • Introduction
  • Understanding Amazon, Flipkart, Ebay, Alibaba, Shopify, Etsy, etc.
  • Setting up on e-commerce platform
  • Setting up e-commerce website from scratch
  • Introduction to PPC
  • Google Ads
  • Facebook Ads
  • LinkedIn Ads
  • Twitter Ads
  • Creating effective Campaigns & Ad Copy
  • A/B Testing
  • Bid Strategy & Budgeting
  • Analysis of a Campaign
  • Introduction
  • SMS Marketing
  • Setting up a SMS Campaign
  • WhatsApp for Business
  • WhatsApp Ad Campaign
  • Ways to promote an APP
  • APP Install & Engagement Ad Campaign
  • Google Analytics
  • Microsoft Clarity
  • Adobe Analytics
  • Other tools – SimilarWeb, HotJar, DataBox, etc.
  • Google Data Studio
  • Importance of managing online reviews & brand image
  • Platforms that influence reputation (Google, Facebook, JustDial, etc.)
  • Handling negative feedback professionally
  • Tools to monitor brand mentions (Google Alerts, Brand24, etc.)
  • Strategies for building trust through content and customer engagement
  • What is influencer marketing & why it works
  • Identifying the right influencers for your niche
  • Micro vs. macro influencers: What’s right for your brand
  • Outreach strategies & collaboration models
  • Tracking ROI & performance of influencer campaigns
  • Introduction to AI in marketing – What’s possible today
  • Using ChatGPT and other tools
  • AI tools for ad automation, personalization & customer support
  • Basics of AR (Augmented Reality) in marketing – try-before-you-buy, AR filters
  • Tools like Meta Spark, and Canva AR for creating immersive experiences
  • Future of marketing with AI/AR – Trends & predictions
  • Deep dive into real campaigns that worked (Indian & global brands)
  • Breakdown of successful Facebook, Google & Instagram Ads
  • Analysis of failed campaigns – what went wrong and why
  • Learnings from top brands across industries
  • Practical takeaways to apply in your own strategy
  • 3-month hands-on internship after classroom training
  • Work on real client projects across various industries
  • Gain practical exposure in SEO, Paid Ads, Social Media & Reporting
  • Learn how to handle briefs, timelines, and client feedback
  • Weekly mentor reviews and performance tracking
  • Build a professional portfolio to showcase your work
  • Opportunity to earn a recommendation letter based on performance
  • Apply everything you’ve learned to a real-world project
  • Choose a business, brand, or your own idea
  • Build a full digital marketing strategy: SEO, Ads, Social Media, Email, and more
  • Get expert feedback from mentors
  • Final presentation + evaluation for certification
  • Receive a Professional Certification in Digital Marketing
  • Certification only after meeting the passing criteria and successful capstone submission
  • Get lifetime access to THE SAMUROI ARMY – our private alumni group
  • Network with marketers, freelancers & business owners
  • Get early access to workshops, internships, and freelance gigs
  • Share your wins, seek support, and grow together
  • Participate in exclusive events, live Q&As, and community challenges

Professional Certification
in Digital Marketing
(PCDM)

  • Duration: 9 Months (2 Days/Week)
  • Class Time: 2.5 - 3 Hours Per Session
  • Mode: Offline (In Cassroom)
  • Format: 6 Months Training + 3 Months Internship
  • Certification on Passing
  • 100% Job Guarantee on Completion
  • Batch Size: Small Groups for Personal Attention

Student Testimonials

I’ve taken a few online courses before, but the PCDM course at Digital Samuroi Academy was on a different level. The way the curriculum is structured is amazing. Everything is practical and detailed. What really fascinated me was how AI was a part of almost every module. Learning to use tools like ChatGPT in real marketing tasks was something I didn’t expect, and it actually made everything a lot more fun and creative. In the beginning, I found some topics a bit tough to understand. But Soumya Sir made all the difference. He explained things so patiently, broke it down in a way that actually made sense, and always made sure I was comfortable before moving ahead. That kind of support is rare. I now feel genuinely confident in what I’ve learned and how I can use it."
Tamal Guha
Iffco Tokio
"What I loved the most about the this course is how practical it is. Every single class felt like a real learning experience. Nothing was boring or theoretical. Each session was interactive, filled with real examples, tools, and hands-on practice. It honestly felt like I was already working in the field while learning. Soumya Sir has this amazing energy. He makes sure no student is left behind. You can ask him ten questions and he’ll still answer the eleventh with the same smile. That kind of patience and dedication really builds your confidence. For anyone looking to actually understand digital marketing and not just get a certificate, this is definitely one of the best digital marketing institutes in Kolkata."
Shrishti Ghosh
Dream Designs
As someone trying to build a career in freelancing, I was looking for more than just theory. This course gave me exactly that. The way everything was taught, specially the practical use of all the tools, was a game changer for me. But what stood out the most was SAM bhaiya’s support. He didn’t just help me understand the concepts, he also guided me on how to actually pitch to clients, what to say, how to build trust, and close deals. Even after the course ended, he kept checking in, helped me fine-tune my proposals, and answered doubts whenever I got stuck. That kind of after-course support is rare, and honestly, a blessing in disguise. If you’re serious about freelancing or growing as a digital marketer, I’d say this is the best place to start."
Farhan Ali
Freelancer
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About the Founder

Meet Soumya Dutta – Your Mentor

Soumya Dutta is a seasoned digital marketing expert, IIM Lucknow alumnus, and the powerhouse behind Digital SAMUROI—a leading digital marketing agency with over 11 years of proven success.

As the founder of Digital SAMUROI Academy, a premier Digital Marketing Institute in Kolkata, he is on a mission to empower the next generation of digital marketers, entrepreneurs, and small business owners. Through his academy, Soumya blends real-world strategies, hands-on training, and expert mentorship to help learners build income-generating skills and land their dream roles with our guaranteed placement courses.

Over the past decade, Soumya has worked with some of India’s biggest brands including Godrej, ITC, Vodafone, and PC Chandra Jewellers, managing over 200 client projects across industries.

Not just a marketer—but a mentor—Soumya has personally trained and transformed the journeys of 200+ students and 100+ business owners, helping them achieve digital growth, brand visibility, and scalable revenue.

If you’re looking to learn digital marketing from someone who truly walks the talk, Soumya Dutta is the guide you’ve been waiting for.

Real People. Real Learning.

A glimpse into our offline digital marketing classes in Kolkata—where hands-on learning meets mentorship.

digital samuroi academy - classroom with students batch
digital samuroi academy - classroom with students
digital samuroi academy - classroom with students batch (1)
digital samuroi academy - classroom with students batch (2)

Frequently Asked Questions

The Professional Certification in Digital Marketing (PCDM) is a 9-month offline course that includes 6 months of classroom training and 3 months of internship and capstone project. It’s designed to help students gain advanced skills in digital marketing and secure job placements.

Yes. We offer a 100% job guarantee* to students who complete the course, meet the performance criteria, and successfully complete the capstone project and internship. (Terms & conditions apply.)

The PCDM course is conducted offline at our academy located at Garia Station Road, Near Remedy Hospital, Kolkata. It’s an in-person program with hands-on classroom training.

Yes. During the final 3 months, students will participate in a live internship, working on real client projects and a capstone project to build a strong portfolio.

You will receive a Professional Certification in Digital Marketing from DIGITAL SAMUROI ACADEMY.

Yes. Contact us directly to discuss flexible options.

Click on Apply Now or contact us at +91 91470 67444 to receive the brochure and application form. Seats are limited, and admissions are on a first-come, first-served basis.

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