Digital Marketing
Mastery for Entrepreneurs
Course Duration: 11 Days
Introduction to Digital Marketing & Market Research
What is Digital Marketing?
Difference between Traditional & Digital Marketing
Importance of Digital Marketing
Digital Marketing Channels
Buyer Persona & Target Audience
Market Research Tools & Survey
Digging Valuable Feedback without Surveys
Website & Crafting a Landing Page
What is Website?
Domain, Hosting & Landing Page
Website Design & UX
Content Management System (CMS)
Understanding HTML, WordPress, Wix, etc.
WhoIS information, Domain Email & SSL
Creating a Website from scratch using Google Sites
Social Media Marketing (SMM)
What is SMM?
Platform Overview - Facebook, Instagram,
LinkedIn, and YouTube.
Choosing the Right Platforms
Facebook & Instagram Marketing
Setting up Business Pages & Profiles
Creating & Scheduling posts using Meta Business Suite
LinkedIn Marketing
Setting up a Professional Business Page
Basics of Networking & Posting
YouTube Marketing - Creating a YouTube Channel
Basics of Video Optimization: Titles, Tags, & Thumbnails.
Local SEO and Listings
What is SEO & why it is Important?
Google My Business (GMB)
Setting up and optimizing your GMB profile
Basics of On-Page & Off-Page SEO
Search Console Basics
Submitting your website for indexing
Creating content optimized for local search
Tracking performance with key metrics
PPC Ads
Meta Ads Facebook & Instagram
Google Ads
LinkedIn Ads
Monitoring & Optimizing Ads
Understanding Key Metrics: CTR, CPC, ROI & more
Using Funnel Strategy in Ads
Analytics & Reporting
Why Analytics important for your Business?
Google Analytics Basics
Setting Up & Linking your Website
Creating a Simple Performance Report
Understanding other analytical tools
How to use Data to grow your Business
