PCDM Course Curriculum

Professional Certification In Digital Marketing

Course Duration: 6 Months

Introduction to Digital Marketing

What is Digital Marketing?
Digital Marketing Landscape
Digital Marketing v/s Traditional Marketing
Evolution of Digital Marketing
Importance of Digital Marketing in Modern Business
4P’s of Marketing
Digital Marketing Channels
Behavioral Marketing
5P’s of Strategy
Digital Marketing Strategies & Tactics

Introduction to Digital Marketing

What is Digital Marketing?
Digital Marketing Landscape
Digital Marketing v/s Traditional Marketing
Evolution of Digital Marketing
Importance of Digital Marketing in Modern Business
4P’s of Marketing
Digital Marketing Channels
Behavioral Marketing
5P’s of Strategy
Digital Marketing Strategies & Tactics

Introduction to Digital Marketing

What is Digital Marketing?
Digital Marketing Landscape
Digital Marketing v/s Traditional Marketing
Evolution of Digital Marketing
Importance of Digital Marketing in Modern Business
4P’s of Marketing
Digital Marketing Channels
Behavioral Marketing
5P’s of Strategy
Digital Marketing Strategies & Tactics